Fast Food Essay Example for Free

Fast Food Essay Market and environmental analysis is an essential part of an organization’s External Analysis. The main objectives of a market analysis are; a)To determine how attractive a market is. b)To understand the dynamics of the market and amend strategies accordingly. Here we apply the dimensions of a Market Analysis to McDonalds corp. 1)Emerging submarkets; McDonalds failed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2)Size and Growth; With the emergence of these sub-markets and niche markets, McDonalds started losing market share. It now had to share its fast-food mass market with these newly created markets. Even though these restaurant chains were small in size, their growth opportunities presented a potential threat to McDonalds. They operated on service that was better than McDonalds at the same time providing better tasting food, which led to an increase in its sales. This sector was in the early stages of growth where as McDonalds was past the maturity stage. 3)Profitability; McDonalds profitability can be gauged by using Porters 5 factor model. a)Intensity of competition among existing customers was relatively high. Direct competitors like Wendy’s and Chik-Fil-A were able to out perform McDonalds based on service quality by providing quicker service. In comparison McDonalds had a large number of franchises, but will falling service time. b)Threat of new entrants: Other market niches like quizo’s, cosi and small restaurants offering exotic foods also provided a high degree of competition to McDonalds by offering food that appealed to changing customer preferences. The only barrier to entry that McDonalds used was to open a large number of franchises and offer an inexpensive menu; this is however changing as franchisees are leaving McDonalds, lowering the barriers to entry. c)Substitute products would include fast food options available in leading supermarkets, and cafe’s offering exotic foods like sushi. d)Bargaining power of customers. Customers are the main source of income for McDonalds. Customers were not happy with the menu offered at McDonalds and hence took their custom to other restaurants, leading to a drop in sales. e)Bargaining power of suppliers: McDonalds aimed to keep their menu prices low (source more details about suppliers) 4)Cost structure McDonalds strategic focus was on cost and service. In order to raise service quality new kitchens were installed. However, this installation was done for some franchises that did not need it and where the new additions did not help improve business. In order to keep the price of its burgers low, it asked the franchises to sell at a loss. Example: Promoting a $1 burger when the cost to make it was $1. 07. This lack in foresight resulted in rising costs to franchise owners who responded by leaving McDonalds and going over to competitors. This snowballed into falling investor confidence resulting in falling equity. Another cost issue was investing in too many takeovers which it couldn’t handle at the same time as improving service quality and revamping the menu. 5)Distribution Systems McDonalds distribution system was the large and growing number of franchises. However not many of the franchises were posting profits and as per Exhibit 1, more than 500 would have to be closed. One of McDonalds strengths is its distribution system, where in customers come in and have the same experience that they have at any other store. However, this can also be a weakness as providing a consistent experience soon becomes ordinary. 6)Market Trends The fast food casual market was quickly breaking up into fragments. With the rising immigrant population customers now had a choice of items. McDonalds realize this too late and try to counter this effect by introducing new burgers. However, the testing of the new menu does not gauge strongly enough the changing customer preferences and this poor planning led to its failure. Internally changing trends were also blindsided. Franchisees who were the closest to customers were not included in decision making and were thus disgruntled. Here was the need to change the management style from top-down to bottom-up. This would have solved some of the issues plaguing McDonalds, by providing data on what customers want and what products would have a greater chance of success. 7)Key success Factors McDonalds did have some strengths or key success factors; a)Large number of franchises that led to economies of scale. This however contrasted to the ‘small is beautiful’ concept of the niche markets. b)Complete training for franchisees to begin and run their own McDonalds proved to be a good team building exercise. c)Cost of food was low due to economies of scale and economies of size. Moreover, McDonalds was able to negotiate a reasonable price for high quality food products. McDonalds failed to realize the changing trends in the casual fast food markets, as a result of which, a large part of the market share was taken over by existing brands like Wendy’s and new players like Panera bread co. The company also failed to acknowledge competition from the niche markets serving gourmet and exotic foods. This lack in analysis led to lowering of entry barriers for new entrants, loss of market share to competitors (Wendy’s, Chick-Fil-A. ), disgruntled franchisees, and a drop in sales leading to a fall in equity value. Environmental Analysis 1)Political: 2)Economic: 3)Socio-Cultural: There are three cultural forces that influence marketers: a) persistence of cultural values, b) subcultures and c) shifts in secondary cultural values. Of the three, secondary cultural values carry the largest influence on the fast-food market. When the market is interested in convenience, they are more likely to buy fast food; if the markets secondary values shift and become interested in fitness and health, they will be less likely to buy fast food. (Monash university, 2006) The case shows this shift to gourmet and healthier foods. 4)Technological: McDonalds had begun to notice the importance of technology. The organization was looking at new technological solutions like ERP to improve their supply chain (Newman, 2002) 5)Environmental: 6)Legal: References: Monash university, 2006, Briohny’s Report, Language and Learning Online, Retrieved on 06 May 2008. http://www. monash. edu. au/lls/llonline/writing/business-economics/marketing/3. 3. 2. xml Newman, K, 2002. McDonalds seeks closer electronic relations, iStart. com:Technology in business, www. istart. co. nz, retrieved on 06 May 2008. http://www. istart. co. nz/index/HM20/PC0/PVC197/EX245/AR22537.

Figures of Speech Essay Example for Free

Figures of Speech Essay Poets use different figures of speech to convey the message of their works. Some poets use metaphors or similes to baffle the mind and force the body to feel and see the images created while others use paradox, hyperboles, or puns to create the same effect. A good poem should involve all the senses and make the mind work to find meaning. William Blake uses metaphors to make the mind work overtime to find multiple meanings in his work To See a World in a Grain of Sand, while Chidiock Tichborne uses paradox to baffle the mind and reiterate the single meaning in his work Elegy, Written With His Own Hand Before His Execution. To See a World in a Grain of Sand by William Blake is a short poem that is filled with deep meaning. Through the use of metaphors and word choice the work seems lengthy to the mind but short to the eye. A metaphor is a statement that one thing is something else, but in a literal sense it is not (Kennedy 817). A metaphor is filled with suggestion giving a simple line of poetry almost infinite meanings. To See the World in a Grain of Sand (1) is a statement that is loaded with suggestion. There are many similarities between a grain of sand and the world such as: the world is made up of many grains of sand, both are round, and both are the same material to name a few. The two objects are also so different that that the line of poetry leaves the mind scrambling to figure out the meaning of this word combination. To figure out the meaning one must look at the literal meanings of the words and the figurative meaning of the word combinations to unscramble the riddle. On the literal level one must look at the key words in the line such as world, grain, and sand and find their definitions and how they relate to the other words in the line. By definition world is the Earth or Universe grain is a relatively small particle and sand is loose grains of worn or disintegrated rock (On Line Dictionary). The connotations of these words in the context of this line help the brain to understand that an object of huge size or quantity is being compared to something very small. One of the many meanings that could come from this statement is its hard to see the big picture of something while only looking at one small detail. This is only one meaning suggested through this powerful line. Every line in Blakes poem is a metaphor that is filled with suggestion and deep meaning. Hold infinity in the palm of your hand, and eternity in an hour (3) is another metaphor Blake uses to baffle the mind. Infinity is An unbound space, time, or quantity while eternity is time without beginning or end (On Line Dictionary). It is difficult for the mind to fathom these words when looked at alone, but in the context of the poem it is even more difficult to understand how one could fit such a mass into a hand or an hour. On the literal level the mind says it is impossible to comprehend so one must look to the figurative meaning to comprehend what is being said. One of the many meanings of this line is the same as the first; it is hard to see the big picture while only looking at one small detail. Blakes word choice also helps the meaning of the poem. If Blake were to use similes rather than metaphors the work would take on different meaning. If the line and eternity into an hour (4) were changed to eternity is like an hour the work would take on a more limited meaning. When like is put into the line, eternity and hour become directly related where as in the first line eternity is trying to be fit into an hour. A similar effect would occur if the line heaven in a wild flower (2) were changed to heaven is like a wild flower. Heaven would be compared directly to a flower which would change the meaning of this line and therefore the poem. Blake used metaphors and word choice to write a poem that is short, but contains depth. Every word and metaphor in To See the World in a Grain of Sand was carefully arranged to give the poem a broad meaning that could be interpreted in many different ways. In contrast Chidiock Tichborne uses word choice and paradox to convey his limited meaning in the work Elegy, Written With His Own Hand in the Tower Before His Execution. A paradox is a statement that at first strikes us as self-contradictory but on reflection makes some sense (Kennedy 826). Tichbornes work is filled with paradoxes, and is summed up by the paradox at the end of each stanza And now I live, and now my life is done (6). When looking at the main lines in the poem as they reoccur at the end of each stanza one wonders how it is possible to be alive now and also dead at the same time. Upon closer examination of the work the other lines help the brain figure out the paradox. To make sense of the central idea it must be looked at in the context of the other lines in the work. Each line in the work is a paradox that is key to understanding the central idea of the poem. My youth is spent, yet I am not old (9) is one of the lines that mirrors the main point. Youth is defined as the condition of being young while old is defined as having lived for a relatively long time (On Line Dictionary). When looking at these definitions one understands that the narrator has used up their youth, but has not grown old. This could be restated as And now I live, and now my life is done. I sought my death, and found it in my womb (13) is another restatement of the central idea of the poem. Sought means to look for or seek out, so the narrator is looking for his end (On Line Dictionary). Found is to come upon something by searching, and womb is a place where something is generated, so the found his death was where he began (On Line Dictionary). After looking at these definitions we realize that the narrator has not fully lived youth let alone life and is about to die. The two poets demonstrated different figures of speech o convey their message. Blake used metaphors to give his work multiple meanings while Tichborne used paradox to restate his central idea. The two poems are very different from each other but both challenge the mind and body to find meaning making both great works of literature.

Purposes of Site Investigations

Purposes of Site Investigations The purpose of a site investigation is to identify the ground conditions which might affect the proposed development. It enables better understanding of the site and immediate surroundings, which will enable safe and economic developments. They are a common requirement of the investors as well as the regulatory authorities. In the broadest sense, the ground conditions are understood to include not only the underlying soils and rocks but also the groundwater regime, any contamination and effects of any previous uses of the site The purpose of a site investigation is to identify the ground conditions which ma, any contamination and the effects o 1.1.1 The scale of problem Various reports over the past 25 years have shown that the largest element of technical and financial risk normally lies in the ground. Ground related problems have led to late completions and high cost overruns on the national scale. In an analysis of 8000 building projects, National economic Development office (NEDO) stated that one third of the projects overran by more than a month, a further one third overran up to a month due to delays due to unforeseen ground conditions. 1.2 Why carry out site investigations? The characterization of ground conditions whether for a greenfield or a previously developed brownfield site will include both the geotechnical and the geo-environmental issues. Site investigations can be required for both geotechnical and geo-environmental purposes and for many projects it would be advantageous to combine the investigations with resulting economics in cost, time and site disruption. The investigations should allow a comprehensive risk assessment of the ground conditions to be made from which a programme of risk management can be developed, The risks which may be defined can be health risks (from previous contamination of land), engineering risks (posed by difficult ground conditions), regulatory risks or financial risks, all of which may arise from unforeseen ground conditions and liabilities. The object of the site investigation is to characterize the ground conditions sufficiently to allow safe and economic design to be developed and to reduce, as far as possible, the occurrence and impact of unforeseen conditions. Objectives of Site Investigation The principal questions for site Investigation would be as follows: Suitability: Are the site and surroundings suitable for the project? Design: Obtain all the design parameters necessary for the works. Construction: Are there any potential ground or ground water conditions that would affect the construction? Contamination: Any possibilities of the site being contaminated? Materials: Are there any materials available on site, what quantity and quality? Effect of changes: How will the design affect adjacent properties and the ground water? In addition to these, it is necessary to investigate existing features of the natural ground. http://books.google.co.uk/books?id=8HfURxCjPlkCpg=PP15lpg=PP15dq=site+investigation+case+studiessource=webots=plbbDn_SdMsig=FQLesVN6XE07K92lw2zwKKnXlTQhl=ensa=Xoi=book_resultresnum=1ct=result#PPA3,M1 What does site investigation involve? Site Investigation is the gathering of information about the proposed location of the project.The process of site investigation can be separated into the following areas: Objectives of Site Investigation (SI) Desk study Planning Ground investigation (GI) Trial Pits Boreholes Sampling Reporting The sequence of a site investigation is as follows: Desk Study Site Reconnaissance -Walk-over study Preliminary report or feasibility study Preliminary Ground Investigation Planning of main GI Preliminary report Main Ground Investigation Laboratory testing Final report On-site Groundbreaking Work Trial pits by hand or excavator Lightweight and Heavyweight boring and testing equipment Laboratory soil testing (eg. plasticity of Clays 1.3.1 Desk Study According to the NHBC standards chapter 4.1, all sites must be assessed by a Desk Study and Walkover Survey (Clauses D1-D3). Desk Study should be carried out for every development prior to any intrusive site investigation. The desk study is work taken up prior to commencing the work on site and the Ground Investigation. It should always be the first stage of the Site Investigation and is used to plan the Ground Investigation. The work involves researching the site to gain as much information as possible, both geological and historical. The desk study examines and draws together existing information from a variety  of sources to form an initial appraisal of possible ground conditions and to  consider past uses and current status of a site. This provides a preliminary assessment of the geotechnical and geo-environmental risks which may be associated with the site. Records of Previous SI reports are also helpful in a desk study. The many sources of SI data include previous company reports, Services records are also an essential part of the desk study, necessary to locate hidden services such as electricity cables, sewers and telephone wires. This in formation is usually provided free of charge by the relevant service provider. A suggested list of sources is: Local Authority; British Telecom; Electricity Company; British Gas; Water Companies. It is also essential to check for the location of former mine workings as these can considerably affect construction and lead to cost increases. The location of these mines may be difficult but help can be found from the Divisional Plans Record Offices of the National Coal Board It is essential when conducting a desk study that as much information as possible is obtained. Work at this stage of the Investigation saves much time later and vastly improves the planning and quality of the Investigation. 1.3.2 Walk-over survey Walk -over survey of a site can give valuable insight into potential ground condition problems (for example slope instability or shallow groundwater) and contamination issues. Such site visits often give rise to anecdotal contributions by local residents. The Site Reconnaissance phase of a site investigation is normally in the form of a walk over survey of the site. Important evidence to look for is: Hydrogeology: Wet marshy ground, springs or seepage, ponds or streams and Wells. Slope Instability: Signs of slope instability include bent trees, hummocks on the ground and displaced fences or drains. Mining: The presence of mining is often signs of subsidence and possibly disused mine shafts. Open cast mining is indicated by diverted streams replaced or removed fence/hedge lines. Access: It is essential that access to the site can be easily obtained. Possible problems include low overhead cables and watercourses The combination of desk study and walk-over survey is an extremely cost-effective  first stage in an investigation. It provides early warning of potential problems and a sound basis for the scope of intrusive investigation which is to  follow. The desk study and walk-over survey can also provide early recognition of site issues such as ecology and archaeology which may have profound implications in both programme and financial terms. 1.3.2 Planning a Site Investigation Dumbleton And West2 have discussed the planning and direction of site investigations. They state that the main investigation is the full investigation of the site using boreholes and trial pits and includes the preparation of the site-investigation report with revised plans and sections, interpretation and recommendations for design. They consider that there are two aspects to the site investigation. The geological structure and character of the site and the testing of the soil both in the laboratory and in-situ. They suggest that the planning should consider the following questions. Is the succession of strata known over the whole site and is there correlation across the whole site known? Are the different strata fairly homogeneous over the site or do local variations exist? Are there more complex areas of strata that require investigation or closer examination during construction? Will there be areas where the excavated material will be unsuitable for fill and will need to be replaced? Are there areas where needs to be assessed to ascertain working methods? Will any part of the site be subject to flooding? What contact will there be with water bearing strata and will ground water lowering methods be required during construction? Do requirements for the carrying out of special in-situ tests or the taking of undisturbed samples affect the conduct of the qualitative investigation? For example, with forethought a single trial pit may be made to serve both for examining ground materials and structure, and for the in-situ testing and the taking of block samples. 1.4 Ground Investigation Ground investigation is taken to be that other than the information available from the walk over survey as discussed previously. There are two principal methods of investigating the ground conditions, trial pits and boreholes. In addition, the reader should be aware of geophysical techniques such as seismic surveys, which are not discussed here. 1.4.1 Trial Pits Trial pits are shallow excavations going down to a depth no greater 6m. The trial pit as such is used extensively at the surface for block sampling and detection of services prior to borehole excavation. Depth Excavation Method 0-2m By Hand 2-4m Wheeled Back Hoe 4-6m Hydraulic Excavator An important safety point to note is that ALL pits below a depth of 1.2m must be supported. In addition care should be taken as gases such as methane and carbon dioxide can build up in a trial pit. Breathing apparatus must therefore be used if no gas detection equipment is available. Support for a trial pit generally takes one of three forms: Timbering Steel frames with hydraulic jacks Battered or tapered sides Three types of sample can be taken from a trial pit: Disturbed Sample Samples where the soils in-situ properties are not retained. Block Sample A sample that is not undisturbed but retains some in-situ properies. Push in tube sample Tube samples of the soil in a trial pit. When preparing a trial pit log, the following information should be included. The location, orientation and size of the pit; sketches of faces; depth scale; root structur; water level; seepage. In addidtion the weather at the time of sampling should be noted as many soils are weather dependant. It is extremely important when finished to reinstate the trial pit as well as possible. 1.4.2 Boreholes A borhole is used to determine the nature of the ground (usually below 6m depth) in a qualitative manner and then recover undisturbed samples for quantitative examination. Where this is not possible, for in gravelly soils below the water table, in-situ testing methods are used. Obviously the information gained from a borehole is an extremely limited picture of the subsurface structure. It is therefore essential to compare the results obtained with those that could have been expected from the desk study. The greater the number of boreholes the more certain it is possible to be of the correlation and thus to trust in the results. The two principal types of boring machine used for Site Investigation in the United Kingdom are light percussive and drilling machines. Light Percussive is the process of making boreholes by striking the soil then removing it and the most common method is the shell and auger. This is a general term to describe various tools suspended from a triangular tripod incorporating a power winch. The tools are repeatedly dropped down the borehole while suspended by wire from the power winch. The different tools used include: Clay Cutter Used in cohesive materials and is raised and lowered, using its own weight to cut into the material. Shell Used for boring in silts and sands. Similar to the clay cutter, but has a trap door at the bottom to catch material. Chisel Used for breaking up hard material such as boulders or rocks. Additional payment is required for chiselling as per the Bill of Quantities and permission is normally required from the Resident Engineer before work can start. Drilling is the process of boring normally by using a combination of a rotating action and a hydraulic ram. There are many different types of rig depending on access and type of ground expected. Hollow drilling rods enable a flush of water, air, foam or mud which is used to carry the cuttings to the surface as well as lubricating and cooling the drill bit. The three main types of drill bit are: Double tube is where the outer tube rotates and allows for the removal of the cuttings while the inner tube is stationary and prevents the core from shearing. There are different designs of tube varying the location of the flush discharge so as to prevent sample erosion. It is necessary for the hole to be bigger than the tube and so the diamond bits are attached to the outside of the hole, thus allowing the flush to return to the surface. Triple tube in corporates a third tube to protect the core even further during extrusion and can have either a split tube, which is removed, or a plastic tube to provide longer term protection. A less effective alternative is to incorporate a nylon liner in a double tube. Retractable triple tube is a variation where the inner tube is attached to a retractor and can extend beyond the cutting edge. This gives complete protection to the core in softer rock whilst in harder rock where this is not necesary, it retracts to become a standard triple tube. This is used in alternating soft/hard rock, typical of a weathered profile. Core bits are usually diamond tipped and are either surface set, where diamonds are mounted into a matrix, or impregnated where a fine diamond dust is used in the matrix. In softer rocks, the cuttings can clog up the matrix so the softer the rock, the larger the diamonds need to be. Tungsten carbide bits can also be used in the softer rocks. Sampling Sampling can be either undisturbed, of which in-situ testing is a form, or disturbed. The principal sampling methods used in boreholes are: SPT test: This is a dynamic test as described in BS1377 (Part 9) and is a measure of the density of the soil. The test incorporates a small diameter tube with a cutting shoe known as the split barrel sampler of about 650mm length, 50mm external diameter and 35mm internal diameter. The sampler is forced into the soil dynamically using blows from a 63.5kg hammer dropped through 760mm. The sampler is forced 150mm into the soil then the number of blows required to lower the sampler each 75mm up to a depth of 300mm is recorded. This is known as the N value. For coarse gravels the split barrel is replaced by a 60 degree cone. Core Sample: Core samples must be sealed with parafin to maintain the water conditions and then end sealed to prevent physical interferance. The mpst common of these is the U100 (see below) although other sizes from 54mm to 100mm diameter are used. The standard U100 has a sample area ratio of 30% so large ammounts of soil are displaced. A thin walled Piston Sampler reduces this to 10%. The sample is pushed or jacked into the ground as opposed to a dynamic action. U100: This is a 450mm long, 100mm diameter undisturbed sample. The tube has a cutter at one end and the driving equipment at the other. Behind the cutter is a core catcher, incorporating 3 arms that go into the sample as it is withdrawn, to prevent the sample from falling out. Care should be taken to ensure that the cutting shoe is as clean and sharp as possible. Bulk Samples: Usually taken from trial pits or in soils where there is little or no cohesion. Often called block samples. WaterSamples: Water samples should be taken as soon as water is first struck and the depth recorded. After a suitable period of time (usually 10-15 mins) the depth should be re-recorded and a further sample taken. A final sample should be taken at the end of the borehole and the depth to water regularly recorded. The sample is taken using a device known as a bailer, made from teflon or plastic it incrporates a float to trap the water and should be cleaned after each sample. The sampling procedure varies according to the type of strata in which the investigation takes place. A reccomended sampling procedure is listed below. Clays: Normally need undisturbed samples U100 every 1.5m or change of stratum. Blow count and penetration should be noted. If unable to obtain a U100 then bulk samples as above. If U100 does not full penetrate SPT test is required. Sands Gravels: Undisturbed samples are not practical due to the lack of cohesion. SPT every 1m or change of stratum. Number of seating blows should also be recorded. Bulk samples to be taken between SPTs. Silts: Alternate SPT and U100 samples at 0.75m intervals 1.5 Reporting The Site Investigation report should answer all the questions set out in the planning phase of the Investigation This should include an assessment of the viability of the proposed project. Included in the report should be a location of all the boreholes, trial pits, other excavations and their logs. These logs should give as much information as possible on the soil and rock structure as it is possible to obtain. Case studies http://www.baesystems.com/BAEProd/groups/public/@businesses/@sharedservices/documents/bae_home_market/bae_pdf_pes_pillinglane.pdf Oops Oops http://www.grm-info.co.uk/cgi-bin/casestudies/casestudiescontents.cgi

Cinematic Interpretation of Stepping Razor Red X: the Peter Tosh Story :: essays papers

Cinematic Interpretation of "Stepping Razor Red X": the Peter Tosh Story Films are designed for numerous purposes, some entertain, frighten, enlighten, educate, inspire, and most make us think about the world we live in. This paper will be focused on the cinematic interpretation of the film "Stepping Razor Red X", the Peter Tosh Story. The makers of a film from the writer, director, cinematographer and the art director, design, and conceptualize what they want the viewer to see. Movie makers have agendas. They get their ideas across by using cinematic techniques and styles which make us view a certain subject in the light that they put it in. I will discuss the differing techniques used by the makers of "Stepping Razor" and describe what the overall impression of the movie has on the viewer, and what the agenda of the director is. Genre "Genre: A group of films having recognizably similar plots, character types, settings, filmic techniques, and themes." (Konigsberg:165) The Genre of this film is difficult to define because it is not composed of a single agenda. The director makes a point of talking about Tosh’s life, but because of the cinematic themes and the film’s style it is not solely a documentary. This film is also a multimedia film because elements of music and concert footage are added to the essential plot. This film is avant-garde in it’s nature. "Avant-garde [refers to films that] deny the traditional narrative structure and techniques of commercial films by seeking to explore new modes of visual and emotional experience." (Konigsberg:25) It could be considered an anthology film, because of the various concert footage that is woven throughout the movie. "An Anthology film is a full length film made up of excerpts from other films which are related by some theme [or] the appearance of the same performer." (Konigsberg:16) "Stepping Razor" also has elements of Cinema Verite. "Cinema Verite†¦applies to a series of documentary films which strive for immediacy, spontaneity, and authenticity through the use of portable and unobtrusive equipment and the avoidance of and preconceived narrative line or concepts concerning the material." (Konigsberg:57) "Stepping Razor" may also be put under the category of art film. "Art film [is] a type of film with serious artistic intentions as distinct from the commercial films made in Hollywood."(Konigsberg:20) This film also has elements of a propaganda film. "Propaganda films [are] made with the intention of persuading the audience to a particular point of view concerning the subject†¦relying on the apparently real and factual nature of the images on the screen and often using an authoritative voice-over to sway.

Fashion Essay :: essays research papers

It is quite evident as you walk around the streets of almost any city or town in America that the line between what was once considered the black style of dress and the white styles has become less and less evident. This is especially true with the younger kids in junior high and high school. The baggy pants and shirts with labels and bright colors that were once reserved for the inner city black and Latino kids, are now being worn by whites in wealthy suburban neighborhoods.   Ã‚  Ã‚  Ã‚  Ã‚  I lived in a wealthy upper middle class area outside of Nashville Tennessee for most of my life and over the past five to ten years the change in style of dress for suburban kids has become more and more evident. Main stream stores such as Dillard’s and Castner Knot’s started carrying the underground hip-hop clothes that were once only found in the larger cities. Even major labels such as Tommy Hillfigger started designing larger clothes with brighter colors. There jeans were available in relaxed fit and even baggy. Hip Hop had now become a large market for young teenagers and people in their early twenties. I went to a private school with a very strict dress code and even there you could tell that the new urban fashion was having an effect on the way some students dressed. They would try to get baggier pants and would wear bright colored shirts with logos on the front. At ballgames they would wear baggy blue jeans and sweatshirts with â€Å"Polo† or â€Å"Nautica† emblems on the front. Whenever we had a casual day all the kids would go to the mall and you would see the baggy jeans and bright shirts on everyone. When the weather got colder kids at school started wearing the bomber ski jackets, so many people at my school had them that the school maid them illegal to wear. Also more and more guys started wearing the large hiking boots that were to bulky for their khaki pants, so they had to cut them at the bottom to fit around the boots.   Ã‚  Ã‚  Ã‚  Ã‚   I don’t know exactly how these trends came about but I remember it started when I was in seventh or eighth grade. At first it was the large â€Å"Starter† jackets with The Raiders or Miami Dolphins logos on them, and then it went to overalls and Adidas shoes and jackets.

Toni Morrisons Sula - The Provinciality of Sulas Characters :: Sula Essays

The Provinciality of Sula's Character's In her review of Toni Morrison's novel, Sula, Sara Blackburn complains that the setting and characters "seem somehow frozen, stylized"(1). While Blackburn talks favorably about Morrison's past novels (The Bluest Eye in particular), she is of the opinion that Sula is less successful because the characters are confined to one location and one mode of thought. Morrison hasn't endowed her people with life beyond their place and function in the novel, and we can't imagine their surviving outside the tiny community where they carry on their separate lives (1). While I agree with Blackburn that the characters remain inside the confines of the Bottom and the way of life there, I disagree with her that the characters are nothing more than their place and function in the novel. After reading this review, I began to think about other famous authors and novels and I realized that most stay within a certain setting and way of life. Morrison is not writing her characters as flat by making them a product of their environment and upbringing; she is simply mirroring the reality of life and human nature. I also disagree with Blackburn that the character of Sula is the exception in the novel. She too is simply a meshing of her surroundings and the people who raised her and whom she came into contact with. Had Sula not been raised by a mother prone to taking other women's husbands into storage closets, she would not have slept with her best friend's husband and then act as if she had done nothing wrong. Morrison say's the following in the novel about ho w Sula became the woman she was: Eva's arrogance and Hannah's self-indulgence merged in her and, with a twist that was all her own imagination, she lived out her days exploring her own thoughts and emotions, giving them full reign, feeling no obligation to please anybody unless their pleasure pleasedher (118). I also disagree when Blackburn says that Sula is a novel "whose long-range impact doesn't sustain the intensity of its first reading"(2). How can that be true when the character's actions are never those that the reader expects. The reader is forced to wonder why about so many different situation in the novel, that it sticks with them way after they've put down the book. How could Eva justify burning alive her own son?

Unit 3 Health and Safety Describe How Key Legislation in Relation to Health, Safety and Security Influence Health and Social Care Delivery.

Unit 3 health and safety Describe how key legislation in relation to health, safety and security influence health and social care delivery. Health and social care settings are covered by specific legislation and laws from the government to enable the care setting is operating the optimum way. Acts like the Health and safety at work act (1974) this act applies to all workplaces and it pull all the laws together so that all organisations were covered by the same legislation. However there are other regulations that apply to specific areas of work. These are The food safety act 1990 This act ensures that all food complies with the food safety act and its definition which includes drinks and chewing gum. There are four major offences in this act. – Making food dangerous to health deliberately or accidentally (adding things to food) – Selling food that does not complies with the food safety requirement being unfit for human consumption. – Selling food that is not of t he nature or quality required by the consumer. – Falsely describing, labelling or advertising food and food products. †¢ safety (general food hygiene) regulations 1995 This act ensures all food is handled correctly, the area where food is prepared must be clean, hands must be washed, hair should be covered, separate work areas should be used to prevent cross contamination of cooked and raw food. Following this regulation is especially important in health and social care settings as service users may be vulnerable. †¢ Reporting of injuries, diseases and dangerous occurrences regulations (RIDDOR)1995 The RIDDOR regulation applies to all places of work, but not to all work incidents need to be reported. Incidents that need to be reported are ones that happened because of the work the people were doing. To be serious enough to be reported under RIDDOR an accident would have to result in an employee: -dying -injuries resulting in 3 days or more off from work – suffering from major injuries like fractured bones (these exclude fractures to the fingers, thumbs or toes), amputation of limbs and dislocation. †¢ Control of substances hazardous to health regulation (COSHH) 2002. This legislation was introduced in 2002 and covers the use and storage of chemicals. All health and social care services have to ensure that their working environment is safe and can not harm the service users or care professionals. An example of this would be at a nursery cleaning products like bleach being left in the reach of children. †¢ Manual handling operations regulations 1992 This act promotes safer moving and handling and appropriate use of equipment for example using lifts to help service users in an out of the bath instead of trying to live a service user by hand. This is an important act in health and social care because it prevents injuries to service users or care employees †¢ Data protection act 1998 This act protects individual’s rights to their personal data being stored. This act covers the processing, gathering, storing and sharing of an individual’s data. This is important in health and social care settings as service users information is used daily. When sharing an individual’s personal data consent to the sharing of their data is needed. Management of health and safety at work regulations 1999 This regulation requires employers to carry out regular risk assessments, look at changes and then re-asses the risks as necessary. This is important in health and social care settings as care organisations have a duty to minimise to their service users. Unit 3 health and safety Describe how policies and procedures promote health, safety and security in a health and social care workplace. Whilst on work experience at Jubilee children centre I was informed on a number of different policies and procedures. I was shown where the first aid box was and shown a book that I would have to write in if I injured myself this comes under (RIDDOR). The nursery officer told me that all the staff where qualified first aiders. Names of staff and children were registered in the morning as a safety precaution and also as a fire procedure. This is to ensure that all people present in the nursery can be accounted for in the event of a fire. A safety gate to the nursery had to be closed at all times and